Introduction to franchise and brand pharma
Franchise and brand pharma are related but distinct concepts in the pharmaceutical industry.
A franchise in the pharmaceutical industry typically refers to a set of products or a therapeutic area that a company has established a strong presence in and has become known for. For example, a pharmaceutical company may have a franchise in oncology, with a range of products for the treatment of cancer. The company’s reputation, market share, and revenue in that area are all part of the franchise. The franchise may also include specific expertise, clinical data, and intellectual property related to the products in that area.
On the other hand, a brand in the pharmaceutical industry is the name given to a specific drug product that has been developed by a pharmaceutical company. A brand name is often protected by a patent, and the company that develops it has exclusive rights to market and sell the drug for a certain period of time. A brand may be part of a franchise, but not all brands belong to a franchise.
Difference between franchise and brand pharma.
In the pharmaceutical industry, a franchise is a collection of related products or a therapeutic area that a company has established a strong presence in and has become known for. A franchise is built over time through research and development, marketing, and other efforts to establish a company’s presence in a specific area of healthcare.
To build a franchise, a company may invest heavily in research and development to create innovative new treatments or improve existing ones. The company may also invest in marketing to raise awareness of its products and build a brand identity in a particular therapeutic area. Other efforts to establish a franchise may include building relationships with key opinion leaders in the field, conducting clinical trials to generate data and demonstrate efficacy, and developing proprietary intellectual property.
A franchise can be valuable to a pharmaceutical company because it represents a significant investment in time, resources, and expertise. Companies with successful franchises can command a strong market position and generate substantial revenue. However, building a franchise can also be a risky proposition, as it requires significant investment and success is not guaranteed.
A brand, on the other hand, is a specific product developed by a pharmaceutical company that has a unique name and is protected by a patent. Brands are typically developed to treat specific conditions or disease states, and they can range from prescription drugs to over-the-counter products.
A brand name is often protected by a patent, which gives the company that develops it exclusive rights to market and sell the drug for a certain period of time. Once the patent protection expires, other companies can develop and market generic versions of the drug, which can be sold at a lower price than the brand-name product.
In summary, while both franchise and brand pharma are related to the pharmaceutical industry, a franchise is a broader concept that refers to a company’s presence in a specific therapeutic area, while a brand is a specific product developed by a pharmaceutical company that has a unique name and is protected by a patent.